Long time client VinNOW came to me needing to do an overhaul on their brand. As the leading purveyors of winery management software (and, incidentally the very successful Milano Winery which was the genesis of the application), their modern product suite had long since outstripped the dated logo and loosely related collateral.
I worked closely with the CEO and his team to develop a new logo that would properly reflect the modernity of the software as well as “fit” the industry. Associated touchpoints such as brochures, pocket folders and business card print collateral, iconography, trade show booth art and materials, and refreshed advertising were also developed.
“Since 2004 MooseDesign has been able to take the concepts we wanted to present for our software company and quickly synthesize them into workable icons and verbiage that is easily understood by our potential client base. They've been responsive to our needs and required very few revisions for our logo, website, marketing materials and print advertising.”