Boulder, being a health mecca and an entrepreneurial hub, it was probably only a matter of time before I would be working with some hybrid of those worlds. So it was that I met a beverage consultant with ties to 7-11 who was looking to start up a company dedicated to bringing healthy juice drinks targeted to kids with health conscious parents. Wading in with a long list of credentials in the market, as well as a key investor, all the ingredients were there with the exception of a brand…
I worked closely with the consultant and primary investor to develop a series of pitch pieces as well as brand concepts around their chosen name at the time.
While the name has changed, there can be little doubt they were successful since the company was spun into Mix1!
