Pivotal Z came to me with a need for a top to bottom reinvention of their identity to present their modern and robust production planning and tracking software for large scale printers in a manner more befitting the potentially pivotal (pardon the pun) tool, Prestige Scheduler.
Working closely with the CEO, we identified the audience needs, the high level features and the variety of media in which the identity would flourish (print, web, UI, video, etc.). He was also concerned that the transition to the new look not be overly abrupt and transition in a seamless and recognizable manner.
The result of our collaborative efforts is a vibrant and unique identity that stands out amongst its peers and presents the company in a highly polished and professional light. It maps over to other media effortlessly, but above all it presents the software center stage in a simple, yet sophisticated and dramatic light.