Pivotal Z came to me with a need for a top to bottom reinvention of their product identity to present their modern and robust production planning and tracking software, Prestige Scheduler, for large scale printers in a manner more befitting the potentially pivotal (pardon the pun) tool.
Prestige Scheduler is more than a scheduler – it is a communications tool. It connects with virtually any software. It can import jobs, arrange the schedules, and publish changes in minutes. So the benefits are obvious. However, the original site’s presentation was structurally impenetrable. Highly pixelated images dotted a flow that evinced a slow, unplanned expansion but was bursting at the seams with unexploited opportunities to reflect the streamlined and organized nature of the product.
Over the course of the project the Pivotal Z software itself was also in flux as the features grew and it adapted to the evolution of the Windows landscape from XP to Vista and looking to Windows 8. So not only were we tasked with better defining the core product offering and presenting that information in an intuitive manner, but as the very product itself was ebbing so too was the feature set and the priorities in how to pitch the software. A dynamic design and production landscape to be sure…
The result of our collaborative efforts is a website that is immediately striking and unique and one that bookends neatly with the rest of the refreshed Pivotal Z identity. It presents the software in a simple, yet sophisticated and dramatic light and stakes out a decisive and strongly differentiated bit of territory within the industry.