Working concurrently with the design and development of the FleetEyes web application was the public facing website tasked with marketing the FleetEyes proposition.
The Problem
The challenge was to take the heretofore relatively unknown niche of emergency fleet management, pair it with Google Maps and communicate it in a polished, modern and above all intuitive manner.
The Process
Working with the identity firmly established and liaising directly with the principals, I organized the various features and facets of the application into an easily digested design. And as the client was in possession of the necessary technical skills, I worked with them to develop simple but highly flexible templates to integrate the content and grow with the company needs.
The Solution
As with many of my clients, the success of the solution is frequently reflected by the longevity of our relationship… Since the launch of FleetEyes’ web app five years ago I have been pleased to see them grow by leaps and bounds. So, I think its fair to say it was both a success from a design and marketing standpoint and the mark of ultimate success when the principals parlayed it into being sold to Intermedix!
