The Boulder, Colorado area is just a beehive of entrepreneurial activity, and they are quite the tight knit, incestuous group. Once you’ve worked with one successfully you are frequently referred on and on… Its really been great, especially as I was getting MooseDesign up and running in the early days. One such client, FleetEyes, with whom I’ve ended up having a long running design relationship, came to me by way of David Cohen and the Techstars folks, with whom I’d worked when I first got off the ground.
FleetEyes came to me with a need to get an identity spelled out as well as a face for their website and web based application. While their basic pitch is as a service built on top of the Google Maps API to manage, control and coordinate fleets of emergency vehicles, in the intervening years it has grown to include deeper ancillary services such as scheduling and routing for hospitals to interface seamlessly with the fleets.
But beginning at the beginning, I was tasked with taking the sophisticated technical underpinnings and crafting an accessible, polished face for the service. Working directly with the management team, as is my wont, we arrived at the FleetEyes logo and overall branding strategy that successfully made its way through all of their print and online media.
I say successfully, because while it was on the one hand a visual and implementation success, I am also thrilled to report that FleetEyes was bought for big bags of money (I assume with the requisite “$” emblazoned on it) and the founders certainly considered that a success too!