Boulder Integrated Geosciences… that’s right, “BIG”, came to me as they were forming their company to create an identity.
Based in Boulder Colorado, the two partners’ business is in providing professional geophysical services to companies and individuals looking to sound their ground or do particulate testing to determine the likelihood that sinking a well may be beneficial.
With clients ranging from BP and Chevron to Indian reservations seeking revenue and a greater degree of sustainability from their land, the partners form the two sides of that coin with the one performing the sounding and the other performing strata testing. Thus the identity… depending on the role they are playing as a managing partner or a geophysicist each partner had a unique card design based on that role.
The logo itself at once reflects the strata and the sounding process as well as the “Flatirons” that are the famous dominant geographic backdrop in Boulder Colorado. And with high quality stock and printing this small business punches well above where its size might otherwise determine its stature when pitching to billion dollar clients.