As Berkshire Homes expanded their custom home building operations beyond the structure and design of the house itself, it was a natural evolution to create a branch of the company dedicated to tailoring a home’s décor to the exacting specifications of the home owner.
So it was that Berkshire Homes came to me, having crafted the entirety of their identity with countless other pieces of collateral, to create this seamless extension to the parent brand. Working closely with the Founder and President, the only real direction was that the sub brand should be related to and expand on the general “Brit-ish” feel he had pioneered with Berkshire Homes.
Restrained illustrations and typography came to signify this and subsequent additional ventures to create a palette of related brands that were at once related but with substantial enough differentiation to live as strong individual marks as needed.
