Forming the basis of the extensive identity work that I performed for Berkshire Homes was their extensive suite of high end print collateral. With classic typography, rococo details, copper metallic ink and fine paper stocks, the identity reflects the elegant simplicity and old world craft epitomized by the client’s custom homes.
Clever touches such as the 50/50 split lined and graph paper notepads allow the Berkshire Homes sales staff to sketch out options face-to-face with potential home buyers as they spec their designs. Embossed vertical business cards lend a special air of distinction and set themselves apart from the crowd, in much the same manner as the homes themselves. And the letterhead column stock further re-enforces that verticality, the building process.
In all, a collateral suite that perfectly epitomizes the promise and ideals of the builder.