2020 Vision Website | MooseDesign

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MooseDesign

Client: William Goldstein MD

Project: 2020 Vision Website

Industry: Medical

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Description

Bill, or “Dr. G” as his adoring patients call him, came to me with his fantastic URL and a goal to completely revamp his ophthalmic (say it four times very quickly) practice’s website and make it not only a crown jewel of his marketing and heavy SEO efforts but an active facet in growing the practice.

The Problem

The site was on disparate servers, the content was quite thin and I think its fair to say that the presentation lacked purpose or direction.

The Process

I worked with Bill and an SEO and usability consultant to build out a site that would be easy on the eyes (get it?!) but would also be a magnet for search engines. I also developed a dynamic vetting application to evaluate a given individual’s candidacy for LASIK or other ophthalmic services. And underpinning it all: an easily updated and managed structure so that Bill could create new pages and navigation on the fly as the practice expanded.

The Solution

Not only is the new site a beauty to behold, and has Bill grown it well past it original structure, but I continue to regularly work with him and a lasting client relationship, going on 5 years now, is generally one of the greatest endorsements I can get. He recently informed me that 2020vision.com was featured at an industry lecture on how to design effective websites for your practice. Neither of us knew about it in advance so needless to say we were thrilled at the surprise endorsement!

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Details
1. Front End: HTML/CSS
2. LASIK Vetting: PHP
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“Richard impressed me from our first conversation. He really took the time to understand my business, my goals for the website, and my individual approach to patient care. All of that went into his ideas for design, and the website, 2020vision.com, is now the centerpiece of my marketing efforts. He completed the design and implementation promptly, and was flexible as the idea evolved into an amazing website! I refer anyone who asks about web design to Moose Design. Thanks Richard!”
Dr. William Goldstein Board-certified Ophthalmologist
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MooseDesign - Project Details > 2020 Vision Website

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