From the same folks that I had worked with on designing and laying out the related success day planner book, the overarching wellness and self-help program itself was comprised of this series of CDs and DVDs to help get wayward lives on track with metered goals and a scoring system to track one’s progress in meeting those goals.
I worked closely with the management team and marketing group to define the project parameters, the goals for the pieces and the overall blissful pleasing tone of the art as well as to organize a professional photoshoot with the CEO, a logo design for the umbrella “1 Minute Miracle Mindset” program, and sub branding for each of the focal areas of the program such as financial success, success in relationships and general health and wellbeing.
The CEO and Founder was absolutely thrilled with the results! In fact he ended up piggy backing off of the overall brand and rolled it into a monthly magazine and a wide array of other collateral.
